In July of this 2011, Mexico City began promoting healthy living with the opening on 20 plant based cafeterias. Mexico City’s Secretary of Social Development, Mr. Martí Batres Guadarrama, announced the opening on these cafeterias. He also assured Mexicans that the food would be reasonability priced so everyone could practice more healthy living. By 2012, it is hoped that all of the city’s 16 municipalities will include at least one of these cafeterias.