One of the biggest pioneers in the industry of medical travel, India has lost ground to many of the new entrants into the market. The implementation of various complex rules and processes have led to this decline.
India has promoted medical tourism for years, but facilitators, hospitals and local states have so much competition, and drive prices so low, that it may be off-putting to many Americans and European visitors. Part of this may be due to a lack of marketing initiative and ineffective advertising.
As an early pioneer, lack of official help has partly been due to the state based nature of government and other variables, that they were getting one or two million medical tourists year. These bloated figures may have been due to simple mistranslation with English speaking people translating figures. India’s tourism authorities have come up with new figures that suggest that in 2011, there will be between 85,000 and 100,000 medical tourists going to India. Putting these figures into perspective, India enjoys 5.6 million worldwide visitors each year.
India has carried out a series of road shows to promote medical tourism for specialized dental treatment, knee transplants, neurosurgery as well cosmetic surgery. So far this year 63,000 medical tourists have traveled to India for treatment says the tourism ministry, and it is expecting somewhere between 85,000 to 100,000 medical tourists by the end of the year; tourism to India is very seasonal and concentrated in certain months.
Read more about Indias efforts to regain its place in the medical tourism industry from the International Medical Travel Journal.