It’s no mystery that large parts of Europe are going through economic struggles currently. In face of these struggles it seems that Europe is turning to tourism to speed up and increase its recovery. Tourism continues to rise even in countries where the recession hit the hardest. When examining the proceeding numbers, consider them in the context of medical tourism — what impact will this rise in tourism have, and what percentages of these numbers are medical tourists?
Individuals in the European tourism market are pleased with recent numbers, as they should be — tourism is growing throughout Europe rapidly, largely in its established giants and also in the developing markets of the ascension states.
Tourism adds EUR 500 billion to the GDP on an each year, in fact double that amount once transportation, culture and construction have been taken into account. 10 million European citizens work directly in tourism (with another 10 million work in tourism-related sectors.)
Destinations that seem to offer the greatest pull include France, Spain, the UK and Germany — the latter being the business tourism capital of Europe. Spain is particularly keen on increasing its revenue from tourism due to massive unemployment. One in five Spaniards are now unemployed.
The figures above and the Lisbon treaty have emphasized the importance of tourism to Europe. The most crisis-hit countries of recent times, notably Greece, Spain, Portugal and Ireland have all experienced increases in tourism since 2010. It’s no wonder Greece is desperate to reinstate itself as a tourism hotspot in Europe.
Good news for the world of international medical travel!