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Caroline Ratner of the IMTJ talks to Ilan Geva about what branding means in medical tourism. Ilan runs Ilan Geva and Friends, a Chicago based branding consultancy with experience of working with some of the world’s largest and best-known brands including McDonald’s, Coca-Cola, Visa, and Ford Trucks.  Ilan is now bringing his experience in both healthcare and tourism to help countries brand their medical travel products and present them to the American market. … Read More 

via International Medical Travel Journal